Our methods

Our data

Our added value

Our sources of inspiration

 

 

The soundness of our data together with our innovative outlook generate business opportunities.

Accuracy

Proprietary Data Center. Accurate figures. Representative data. In-depth analysis. Effective insights.

Innovation

New paradigms. Ingenuity and creativity to solve all problems. Technological developments.

Integrity

Appropriate support for reports delivered. Account Managers 100% committed to meeting clients’ needs.

Scope

46 countries in Latin America & the Caribbean, 250 online platforms, 2000 channels, 27000 TV operations.

IVR

Interactive Voice Response is a data collection technique
to conduct telephone surveys using an automated system that collects
and records answers.

CATI

Computer Assisted Telephone Interviewing is a data collection technique
that uses a telephone surveying technique in which the interviewer follows
a script provided by a software application.

MYSTERY SHOPPER

BB staff posing as a typical customer evaluate
operation of a service.
Research can be conducted in person, on line or by telephone.

ONLINE PANELS

Different types of online surveys reaching households
that consume products or services provided by
media and telecommunications companies.

FINGERPRINT

Telephone interviews to non-customers of DIRECTV to detect signal theft.
A household in which the TV screen shows “fingerprint”
is considered in infringement.

LIVEPANEL

 

Market studies and public opinion through permanent panels via smartphones. LIVEPANEL ensures statistical representativeness of results, which can be accessed in real time.

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