Our data
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The soundness of our data together with our innovative outlook generate business opportunities.
Accuracy
Innovation
Integrity
Scope
IVR
Interactive Voice Response is a data collection technique
to conduct telephone surveys using an automated system that collects
and records answers.
CATI
Computer Assisted Telephone Interviewing is a data collection technique
that uses a telephone surveying technique in which the interviewer follows
a script provided by a software application.
MYSTERY SHOPPER
BB staff posing as a typical customer evaluate
operation of a service.
Research can be conducted in person, on line or by telephone.
ONLINE PANELS
Different types of online surveys reaching households
that consume products or services provided by
media and telecommunications companies.
FINGERPRINT
Telephone interviews to non-customers of DIRECTV to detect signal theft.
A household in which the TV screen shows “fingerprint”
is considered in infringement.