Our added value
Our sources of inspiration
The soundness of our data together with our innovative outlook generate business opportunities.
Interactive Voice Response is a data collection technique
to conduct telephone surveys using an automated system that collects
and records answers.
Computer Assisted Telephone Interviewing is a data collection technique
that uses a telephone surveying technique in which the interviewer follows
a script provided by a software application.
BB staff posing as a typical customer evaluate
operation of a service.
Research can be conducted in person, on line or by telephone.
Different types of online surveys reaching households
that consume products or services provided by
media and telecommunications companies.
Telephone interviews to non-customers of DIRECTV to detect signal theft.
A household in which the TV screen shows “fingerprint”
is considered in infringement.
Market studies and public opinion through permanent panels via smartphones. LIVEPANEL ensures statistical representativeness of results, which can be accessed in real time.