Octa Play
ANALYSIS OF TELEPHONY, INTERNET, PAY TV, OTTs, MUSIC, VIDEO GAMES & IPA
Penetration, Market Share, Simultaneous Contracting of Services, NPS, Commercial Offer
Lead the race towards octaplay
Octa Play
ANALYSIS OF TELEPHONY, INTERNET, PAY TV, OTTs, MUSIC, VIDEO GAMES & IPA
Penetration, Market Share, Simultaneous Contracting of Services, NPS, Commercial Offer
Lead the race towards octaplay
Octa Play combines the Offer of Telecommunications services with the Demand of these, analyzed in a Vertical and Transversal way.
Flow of Contracting Services
Perform a comprehensive analysis with all industry verticals and discover which companies the users choose.
Opening by Economic Group
Find out the portfolio of clients of each economic group, opened by package and how many Plays they subscribe
Effective Use of Services and their Valuation
Discover the reach of each group, the services that users subscribe to and how much they like them.
Analysis by Vertical / Service
Dive into each vertical and analyze in depth each target by service.
Detail of the Commercial Offer
Discover all the commercial offer and compare the products offered by each economic group.
Integral Analysis of the Offer: Octa Play
Identify the strengths and weaknesses of the competition, users valuation and consumption trends.
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DISCOVER MEDIA CONVERGENCE
STUDY SCOPE & METHOD
8 COUNTRIES
ARG, BRA, CHI, COL, ECU, MEX, PER & URU
+38,000 CASES
SAMPLES AT NATIONAL LEVEL
OFFER
DESK RESEARCH & MYSTERY SHOPPER
RESEARCH
ONLINE MULTI DEVICE SURVEYS
5 MODULES
OF INTERACTIVE ANALYSIS
DELIVERABLES
ONLINE ACCESS TO RESULTS
UPDATES
ANNUALLY 2 ANALYSIS WAVES
INCLUDED
TRAINING AND AD-HOC DELIVERABLES
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