Music
ANALYSIS OF MUSIC APPS’ USAGE
Universe, APPs, Payment Methods, Devices, Mobile Telephony, Non-users
Immerse yourself in the music’s universe
Music
ANALYSIS OF MUSIC APPS’ USAGE
Universe, APPs, Payment Methods, Devices, Mobile Telephony, Non-users
Immerse yourself in the music’s universe
Understand the most important aspects of musical APPs to support business strategies and decisions that respond to market needs
Universe
Use of music apps, frequency of use, average weekly hours, free and paid users, ranking of music apps.
Use and recognition of the app, estimation of users, interface, attributes of the app, demographic information.
Payment Methods
Available payments methods and used ones, free users and if they would pay for a subscription.
Devices
Discover which devices do the users own and the usage of devices for music apps.
Mobile Telephony
Plan type, consumption of gigas, use of smartphones for music apps, monthly gigas.
Non-users
Use of music apps, reasons, apps used in the past, population: stopped using/never used.
%
USE MUSIC APPs
%
ARE PAID USERS
%
WOULD PAY FOR A SUBSCRIPTION
Study done in Mexico (2021), can be carried out in all Latin America
The music industry has been severely affected by new technologies and piracy. However, in the last 5 years there has been a consolidation in digital business revenues, the strengthening position of Spotify in the market of subscription platforms and the emergence of new models of distribution, such as agreements and alliances with telecommunications companies.
This service aims to assess trends in the consumption of audiovisual content by simultaneously monitoring the supply and demand of these platforms.
SCOPE AND METHODOLOGY OF THE STUDY
8 COUNTRIES
ARG, BRA, CHI, COL, ECU, MEX, PER & URU
+15.000 CASES
SAMPLES AT NATIONAL LEVEL
APPs
7 MUSIC APPs ANALYSED
RESEARCH
ONLINE PANEL SURVEYS
7 MODULES
INTERACTIVE ANALYSIS
DELIVERABLES
ONLINE ACCESS TO RESULTS
UPDATE
SEMI-ANNUAL, 2 WAVES OF ANALYSIS PER YEAR
WE INCLUDE
TRAINING AND ADHOCS DELIVERIES
GET YOUR USER DEMO