BB-BUSINESS BUREAU, presents its new edition of the BB-NEW MEDIA BOOK 2016: a summary highlighting issues related to Pay TV in Latin America, forthcoming trends according to Key Opinion Leaders and interesting information about our studies covering Pay TV, OTT Platforms, New Media Consumption and User’s Behavior.
Our analysts affirm that Pay TV has grown almost 3% year-on-year in comparison to 2014. Latin America, currently has 86.45 million Pay TV households. If we consider the combination of Piracy and Under-Reporting, we may then say that almost 24% of the incomes are affected by these two factors. As a result, it is estimated that during 2015, these losses resulted in more than USD 1,4 billion.
Furthermore, it is important to consider Forecasts which depict the future situation of Pay TV. Our analysts conclude that by the year 2019, the Industry will reach a total of 101.3 million subscribers in Latin America. This represents an increase of almost 20 percentage points of the penetration registered today, reaching 60.50% of the market. On the other hand, in relation to the informalities of industry, it is expected that the percentages of Piracy and Under-reporting in the region shall reach 13.22% and 10.49% respectively, by 2019.
In this changing market, BB-Multiscreens, Platforms & Contents surveyed during 2015 a total of 157 online legal OTT platforms, identifying a variety of more than 176,000 titles between movies, series, documentaries, sports and other genres. At the Panregional level, we observed that users tend to watch Series, Movies, Kids Content, Documentaries and Live Events. In fact Live Streaming was one of the most important trends during 2015.
Related to Online Content Consumption, we can mention “Binge-Watching” as another rapidly-established behavior, which consists in watching several episodes of a series in a single sitting. 29% of internet connected households in Latin America binge-watch 4 or more episodes in a row on OTT Platforms each weekend.