WEMW 2023: A deep dive into VoD trends at a global scale

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Last January 22nd saw the start of When East Meets West 23 in Trieste, Italy, an event focused on exploring all co-production and distribution opportunities in both the Eastern and Western regions. 

Vicky Campolongo (European Business Development Manager at BB Media) gave a presentation titled ‘Who is the Messi of Contents – a comparison between continents’, on one of the Inspirational Labs of the event called ‘The On Demand Ecosystem – VoD Inspirational Lab’, disclosing detailed information on the streaming market supply and demand in Europe and Latin America. 

With BB Media’s global monitoring for 2022, the presentation shed light on the content offer in 53 countries in both regions: 1,487 streaming platforms in Europe and 1,290 in LATAM, and an availability of 677K and 280K titles respectively. Interestingly, the United Kingdom and Brazil are the countries where more content is available in each continent, with the UK also standing out as the only country where users prefer series over movies. 

When talking about the most remembered streaming series of the first half of 2022, both European and Latin-American users mentioned ‘Stranger Things’ the most. The genre most shared between these same contents showed Action, Drama and Crime as Top 3. The penetration levels of account sharing were also strikingly similar, with 29% in Europe and 30% in Latin America. 

When looking into these comparisons, the reality is that there is not a grand difference between regions. Users tend to have similar preferences, and streaming platforms provide a resembling supply. For example, most titles in Europe are under an SVOD model (48%), followed by AVOD/Free VOD and TVOD (both 21%), while in LATAM’s case, SVOD also rules as the most offered business model (54%) and AVOD/Free VOD and TVOD once again share the second place (both 23%). The same can be said about the offered genres, as shown below, with the TOP 6 ranking baring quite a resemblance. 

Other noteworthy topics that were discussed in the event were the situation of global scripted productions, digital campaigning for films, the importance of the East and the West in the industry, the video on-demand ecosystem, to name a few. 

Do you want to get access to Vicky’s presentation? Get in touch with: marketing@bb.vision. 

And for more information about the event, go to: Home – WEMW 



BB Media is a global Data Science company, specializing in Media and Entertainment for over 35 years. BB Media monitors +4,500 streaming services in +250 countries and territories, their prices, plans, packages and commercial offers. In addition, all film and series catalogues, including standard metadata. Streaming services, networks, programmers, cable operators, agencies, advertisers, studios, distributors, content APPs and technology companies rely on BB Media’s information and value-added analysis to make strategic decisions.    

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