New Media Essentials

 

GET AN UNDERSTANDING OF THE OTT MARKET FROM THE USER’ VIEWPOINT

 

Most used business models, number of users, behavior, favorite contents

 

 

Gain access to essential online consumption data

New Media Essentials

 

GET AN UNDERSTANDING OF THE OTT MARKET FROM THE USER’ VIEWPOINT

Most used business models, number of users, behavior, assessment of attributes

 

Gain access to essential online consumption data

Internet

See what the impact of internet
speed is when watching movies
or series and which providers
are selected the most.

Devices

Identify users’ ownership, use, frequency and preference to watch online content and discover the most used device brands.

Pay TV

Understand the behavior of Cord Keepers, Cord Cutters and Cord Nevers, their motivation, the future of Pay TV and its relationship with OTTs.

User Experience

Identify how often they are used and what is the average hours dedicated to each OTT. Find out what are the favorite types of content and the most viewed titles in the last 3 months.

Platforms

Measure the OTT market, average number of OTTs consumed per user, penetration of the different business models, number of users and Account Sharing.

Non Users

Find out how many and who are the Non-OTT users. The reasons why they do not watch online content. What platforms they know. The behavior of those who unsubscribed from Netflix.

Come see our interactive database

COMPREHENSIVE ANALYSIS OF ONLINE CONSUMPTION

STUDY SCOPE & METHOD

8 COUNTRIES

ARG, BRA, CHI, COL, ECU, MEX, PER & URU

+28,800 CASES

LARGER NUMBER NOW

+400 OTTs

FOR ONLINE CONTENT ANALYZED

RESEARCH

ONLINE SURVEYS TO HHs WITH INTERNET

+ 20 MODULES

FOR ANALYSIS IN 6 CHAPTERS

DELIVERABLES

ONLINE ACCESS TO RESULTS PLUS EXCEL

UPDATES

QUARTERLY. 4 ANALYSIS WAVES EACH YEAR

INCLUDED

TRAINING AND AD-HOC DELIVERABLES

AVAILABILITY IN LATIN AMERICA

ARGENTINA | BRAZIL | CHILE | COLOMBIA | MEXICO | PERU | VENEZUELA

GET YOUR USER DEMO

NOVA ANÁLISE NEW MEDIA ESSENTIALS!

DESCUBRA AS PREFERÊNCIAS DOS USUÁRIOS DE OTT