New Media Essentials

 

GET AN UNDERSTANDING OF THE OTT MARKET FROM THE USER’ VIEWPOINT



Most used business models, number of users, behavior, assessment of attributes



Gain access to essential online consumption data

New Media Essentials

 

GET AN UNDERSTANDING OF THE OTT MARKET FROM THE USER’ VIEWPOINT

Most used business models, number of users, behavior, assessment of attributes

 

Gain access to essential online consumption data

Internet

See what the impact of internet
speed is when watching movies
or series and which providers
are selected the most.

Telephony

Find out the Market Share of each Telephone Provider and customers’ choice between Prepaid and Postpaid for the different companies.

Pay TV

Understand the behavior of Cord Keepers, Cord Cutters and Cord Nevers, their motivation, the future of Pay TV and its relationship with OTTs.

Devices

Identify users’ ownership, use, frequency and preference to watch online content and discover the OTT APPs that they use.

Platforms

Measure the OTT market. Obtain figures for number of users, account sharing, revenue by platform and different business models.

Users and Non Users

Detect assessment of attributes, favorite content and genres, frequency and hours consumed, motivation of those that do not use OTTs.

Come see our interactive database

COMPREHENSIVE ANALYSIS OF ONLINE CONSUMPTION

STUDY SCOPE & METHOD

7 COUNTRIES

ARG, BRA, CHI, COL, MEX, PER & VEN

+16,000 CASES

LARGER NUMBER NOW

+500 OTTs

FOR ONLINE CONTENT ANALYZED

RESEARCH

ONLINE SURVEYS TO HHs WITH INTERNET

40 MODULES

FOR ANALYSIS IN 6 CHAPTERS

DELIVERABLES

ONLINE ACCESS TO RESULTS PLUS EXCEL

UPDATES

2 ANALYSIS WAVES EACH YEAR

INCLUDED

TRAINING AND AD-HOC DELIVERABLES

AVAILABILITY IN LATIN AMERICA

ARGENTINA | BRAZIL | CHILE | COLOMBIA | MEXICO | PERU | VENEZUELA

GET YOUR USER DEMO

NOVA ANÁLISE NEW MEDIA ESSENTIALS!

DESCUBRA AS PREFERÊNCIAS DOS USUÁRIOS DE OTT