BB MEDIA DAY
BB MEDIA DAY is an event organized by BB-Business Bureau S.A., a Consulting & Media Research company in the Media & Telecommunications Industry since 1987.
Its purpose is to share with the industry the extensive knowledge BB has gained through its studies and reports, so that everybody can have a 360° view of what’s happening in the market and become inspired by its data.
WHO CAN ATTEND?
All industry professionals are invited to attend! However, as seating is limited, BB will give registration priority to its clients. So register early to reserve your seat!
IS THERE AN ADMISSION CHARGE FOR THE EVENT?
No! The event is FREE. Nevertheless, registration is required and you need to fill out the registration form to attend.
WHEN AND WHERE?
The next edition of the BB MEDIA DAY will take place at The Biltmore Hotel, Stoneman Douglas Meeting Room, on Tuesday, October 9, 2018 (8:30 a.m. – 12:30 p.m).
8:30 – 9:00 am ACCREDITATION & WELCOME COFFEE
Start of BB MEDIA DAY MIAMI 2018
9:00 – 9:15 am OPENING SPEECH
BB MEDIA DAY objectives by Horacio Gennari (Chairman, BB) and Tomás Gennari (Executive Vice President, BB)
9:15 – 10:00 am THE CONNECTED MAN
MEDIA, TELECOMMUNICATIONS & COMPUTERS ARE NOT ABOUT INFORMATION TECHNOLOGY ANYMORE. STOP THINKING OF TELEVISION AS TELEVISION.
Speaker: Horacio Gennari (Chairman, BB)
10:00 – 10:20 am PARADOXES OF MEDIA BUSINESS LEADERSHIP IN THE DIGITAL ENVIRONMENT
Speaker: Ethel Pis Diez (Director of the Master’s Degree Program in Media Content Management, Universidad Austral, Argentina).
10:20 – 10:40 am NETWORKING & COFFEE BREAK
10:40 – 11:15 am KEY LEADERS’ PANEL
Leading industry business people will share their vision on the need of new metrics.
11:15 – 11:45 am TRUST RATINGS SOLUTION
Needs and trends of new metrics in the media industry.
Speaker: Damián Ramos (Analytics & Reporting Director, DIRECTV Latin America)
11:45 – 12:15 am NEW BUSINESS MODELS → NEW METRICS → NEW REVENUE → NEW PAY TV
Speaker: Tomas Gennari (Executive Vice President, BB)
12:15 – 12:30 am DRAW AND CLOSE
YOU WILL LEARN ABOUT…
LINEAR CHANNEL DISTRIBUTION
How are Ratings of each Channel affected by Digital Pay TV Packages? Forecast for 2022. What will the relationship between Pay TV and OTTs be like?
Under-reporting and Piracy in 2020. From Channel Theft by Cable Operators to Channel Theft through Online Streaming. How can we solve the issue of Online Piracy?
OTTs & DIGITAL TV
How has the OTT world evolved and what can we expect going forward? Netflix. FLOW. Claro Video. Blim. HBO Go. Fox Play. DIRECTV Play. Where are we headed?
What do users want to watch? How can we better choose which content to place on Channels and OTTs?
The race towards HEPTA PLAY (Septuplet Play). How can we successfully package seven services simultaneously and maximize ARPU? Music streaming as Added Value for users.
Which will the metrics be over the next 10 years? How can we increase our ad sales?
Communication media change, and so research methods must change, too: BB PRESENTS LIVEPANEL.
MORE ABOUT US
BB MEDIA DAY MIAMI IS COMING SOON!