OTTs in Latin America (October-December 2016): market, consumption, perception

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This report is a very detailed collection of all the last changes in Latin American OTT market, covering dozens of important variables, and platform comparisons, where it was considered relevant. It combines data from our products MPC (Multiscreens, Platforms & Contents / December 2016) and NME (New Media Essentials / October 2016). Countries covered: Argentina, Chile, Peru, Colombia, Venezuela, Brazil.

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Description

Publishing date: September 2017 // Countries covered: Latin America, Argentina, Chile, Brazil, Colombia, Peru, Venezuela // File size (KB): 3600 // File format: .pdf // Pages: 97 // Topics: OTT, platforms, online video consumption habits, content consumption habits, OTT market // Price in USD dollars // Companies quoted: Netflix, Claro Video, OnVideo (Telefónica), SKY Online, Win Sports, Playkids // Report in english //

Summary:

This report combines data from our products MPC (Multiscreens, Platforms & Contents / october 2016) and NME (New Media Essentials / december 2016). It’s a very detailed collection of all the lastest changes in the Latin American OTT market, covering dozens of important variables, and comparing data between platforms, when  it was considered relevant.

Contents of this report “OTTs in Latin America”:

Pay TV highlights

OTT general data;

New platforms in Latin America, during the last years
New platforms offered per cable operators, programmers and other OTT’s
Top trends from the period
Prices evolution for SVOD business model
Prices evolution for TVOD business model
Available hours of content in Netflix, Claro Video, OnVideo (Telefónica), SKY Online
Amount of Movies and Series in Netflix, Claro Video, OnVideo (Telefónica), SKY Online
Premium Content in Netflix, Claro Video, OnVideo (Telefónica), SKY Online
Amount of platforms with and without advertisements; type (pre-roll, mid roll, post-roll); skipping ads features, average ads length.

Sports contents;

Amount of platforms with sports contents. Amount of movies and series. Analysis per type of company
Main sport OTT’s platforms, compared by company type, business model, advertisements, apps availability (iOS, Android), type of content, live streaming signal and amount of contents. Win Sports, ESPN Play, FOX Play, ECDF, Esporte Interativo, Poipes.
TOP 10 most deeplinked sport OTT’s.

Kids contents;

Amount of platforms with contents for kids. Amount of movies and series. Analysis per type of company
Main kids OTTs platforms, compared by company type, business model, advertisements, apps availability (iOS, Android), type of content, live streaming signal and amount of contents. Discovery Kids, Netflix Kids, Claro Kids, Cartoon Network GO, Mundo Nick.
Most offered movies among kids’ OTTs

Adults contents;

Amount of platforms with adult contents. Amount of movies and series. Analysis per type of company.

Live streaming in OTT;

Amount of platforms; amount of channels; analysis per business model, platform type, advertisement, VOD content availability.

Most offered content in those platforms with live streaming.
Platforms TOP 10 according to amount of signals offered

Argentina, Chile, Peru, Colombia, Venezuela, Brazil;

Broadband speeds distribution; ISP’s market share
Mobile Telephony; pre-paid and post-paid market shares; providers market share
Pay TV analysis: Pay TV penetration, cord cutters and cord nevers percentages, july and december 2016. Pay TV providers market share, and provider that cord-cutters had before dropping the service.
Premium packages: posession (or not), dropping (more or less than 6 months), july and december 2016.

Share of wallet: how would you spend USD100?.

Payment method. Which payment method would you prefer if subscribing to an OTT?
Cord-nevers and cord-cutters; business models most used by each type of user

Online content consumption: reasons for watching online.
Binge-watching for online content consumption
Percentage of households sharing their SVOD account (per platform)
TOP 5 SVOD most used platforms, among those households that watch online content

TOP 5 TVE most used platforms, among those households that watch online content
TOP 5 online watched content. Type of contents; movies and series’ genres.
Viewing frequency: Netflix, Claro Video, Movistar GO, Movistar Play
Device possession and most used device for watching online content

Audiencies preferences (movies vs. series; high def vs. fast loading contents; logging for watching vs. logging and searching; etc.)

Netflix’s offline mode usage
Usage of and prefered devices for online content consumption
Devices; frequency of use (top 3 devices)
SVOD Market Size, july and december 2016
Non-OTT users; percentages and reasons; those who used to watch online content but not anymore, why have they dropped?

Service substitution: ¿which expenditure would you abandon in order to subscribe to an OTT?

Platform recognition (Netflix)

Netflix:

Series, movies and documentaries releases evolution (2012 to 2017)

Genres categories distribution: documentaries, movies and shows

TOP 5 series and TOP 5 movies, according to IMDB score.

Devices (possession in HHs with fixed internet connection):

TOP 5 most owned devices

Devices’ brands and Operative Systems (smartphones, smartvs, pc/notebook, tablet)

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If you are interested in this report, you may also check our reports “Live Streaming in Social Networks” and “Live Streaming; today’s most beloved star“.

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