Sale!

OTT in Latin America 2015-2016: market, consumption, perception

$4,500.0 $3,000.0

This report is a very detailed collection of all the last changes in Latin American OTT market, covering dozens of important variables, and platform comparisons, where it was considered relevant. It combines data from our products MPC (Multiscreens, Platforms & Contents / June 2016), NME (New Media Essentials / July 2016), our report “Netflix: statistics, KPI’s, subscribers, consumption habits and contents in Latin America”, and several news built on desk research.

Reporte sin cargo para suscriptores del BB-Store

Description

Publishing date: January 2017 // Countries covered: Latin America, Argentina, Chile, Peru, Colombia, Venezuela, Brazil // File size (KB): 7190 // File format: .pdf // Pages: 98 // Topics: OTT, platforms, online video consumption habits, content consumption habits, OTT market // Price in USD dollars // Companies quoted: Netflix, Claro Video, OnVideo (Telefónica), SKY Online, Win Sports, Playkids // Report in english //

Summary:

This report combines data from our products MPC (Multiscreens, Platforms & Contents / june 2016), NME (New Media Essentials / july 2016), and several news built on desk research.

It’s a very detailed collection of all the lastest changes in the Latin American OTT market, covering dozens of important variables, and comparing data between platforms, when  it was considered relevant.

Contents of this report “OTT in Latin America”:

Pay TV highlights

OTT general data;

New platforms in Latin America, during the last years
New platforms offered per cable operators, programmers and other OTT’s
Top trends 2016
Prices evolution for SVOD business model
Prices evolution for TVOD business model
Available hours of content in Netflix, Claro Video, OnVideo (Telefónica), SKY Online
Amount of Movies and Series in Vivo TV Fibra, GVT VOD, Net Now, SKY Online (Brazil)
Content prices in Vivo TV Fibra, GVT VOD, Net Now, SKY Online (Brazil)
Amount of platforms with and without advertisements; type (pre-roll, mid roll, post-roll); skipping ads features, average ads length.

Sports contents;

Amount of platforms with sports contents. Amount of movies and series. Analysis per type of company
Main sport OTT’s platforms, compared by company type, business model, advertisements, apps availability (iOS, Android), type of content, live streaming signal and amount of contents. Win Sports, ESPN Play, FOX Play, ECDF, Esporte Interativo, Poipes.
TOP 10 most deeplinked sport OTT’s.

Kids contents;

Amount of platforms with contents for kids. Amount of movies and series. Analysis per type of company
Main kids OTT’s platforms, compared by company type, business model, advertisements, apps availability (iOS, Android), type of content, live streaming signal and amount of contents. Discovery Kids, Netflix Kids, Claro Kids, Cartoon Network GO, Mundo Nick
Most distributed shows among kids OTT’s

Adults contents;

Amount of platforms with adult contents. Amount of movies and series. Analysis per type of company, existence of ads, VOD content availability, per business model

Live streaming in OTT;

Amount of platforms; amount of channels; analysis per business model, platform type, advertisement, VOD content availability.
Platforms TOP 10 according to amount of signals offered

Argentina, Chile, Peru:

Broadband speeds distribution; ISP’s market share
Mobile Telephony; pre-paid and post-paid market shares; providers market share
Pay TV analysis: Pay TV penetration, cord cutters and cord nevers percentages, 2015 and 2016. Pay TV providers market share, and provider that cord-cutters had before turning down the service.
Premium packages: posession (or not), dropping (more or less than 6 months), 2016 vs 2015
Cord-keepers: influence of certain platform attributes (image quality, price, customer support, etc.)
Plans and reasons for unsubscribing Pay TV service
Cord-nevers: reasons for not having a Pay TV service
Cord-keepers, cutters, and nevers; plans on maintaining or hiring a Pay TV service
Cord-nevers and cord-cutters; business models most used by each type of user
Households and online content consumption per business model, 2015 vs 2016
Binge-watching and time of the day for online content consumption
Percentage of households sharing their SVOD account (per platform)
TOP 5 SVOD most used platforms, among those households that watch online content
TOP 5 TV Everywhere most used platforms, among those households that watch online content
Viewing frequency: Netflix, Claro Video, Onvideo, VTR Go, Movistar GO
Device possession and most used device for watching online content
Brands and operative systems, from owned devices
Usage of devices for online content consumption
Devices; frequency of use (top 3 devices)
Use of Legal and Illegal platforms; Households using at least 1 legal/illegal platform; 2015 vs 2016; by age ranges
SVOD Market Size, 2015 vs 2016
SVOD Market Size, TOP 3 platforms (in earnings)
Non-OTT users; percentages and reasons

Colombia, Venezuela:

Broadband speeds distribution; ISP’s market share
Mobile Telephony; pre-paid and post-paid market shares; providers market share
Pay TV Analysis: Pay TV penetration, cord cutters and cord nevers percentages, 2015 and 2016. Pay TV providers market share, and provider that cord-cutters had before turning down the service.
Premium packages: posession (or not), dropping (more or less than 6 months), 2016 vs 2015
Cord-keepers: influence of certain platform attributes (image quality, price, customer support, etc.)
Cord-nevers: reasons for not having a Pay TV service
Plans and reasons for unsusbcribing Pay TV service
Cord-nevers and cord-cutters; business models most used by each type of user
Households and online content consumption per business model, 2015 vs 2016
Binge-watching and time of the day for online content consumption
Percentage of households sharing their SVOD account (per platform)
TOP 5 SVOD most used platforms, among those households that watch online content
TOP 5 TV Everywhere most used platforms, among those households that watch online content
Viewing frequency: Netflix, Claro Video, UNE, Inter TV, Vivo Play NET
Device possession and most used device for watching online content
Description of brands and operative systems, from owned devices
Usage of devices for online content consumption
Devices; frequency of use (top 3 devices)
Use of Legal and Illegal platforms; Households using at least 1 legal/illegal platform; 2015 vs 2016; by age ranges
SVOD Market Size, 2015 vs 2016
SVOD Market Size, TOP 3 platforms in each country (Win Sports, Netflix, Claro Video, Baby TV)
Non-OTT users; percentages and reasons

Brazil:

Broadband speeds distribution; ISP’s market share
Mobile telephony; pre-paid and post-paid market shares; providers market share
Mobile telephony; pre-paid and post-paid market shares; providers market share
Pay TV Analysis: Pay TV penetration, cord cutters and cord nevers percentages, 2015 and 2016. Pay TV providers market share, and provider that cord-cutters had before turning down the service.
Cord-keepers: influence of certain platform attributes (image quality, price, customer support, etc.)
Plans and reasons for unsusbcribing Pay TV service
Cord-nevers and cord-cutters; business models most used by each type of user
Households and online content consumption per business model, 2015 vs 2016
Binge-watching and time of the day for online content consumption
Device possession and most used device for watching online content
Usage of devices for online content consumption
Devices; frequency of use (top 3 devices)
Description of brands and operative systems, from owned devices
Percentage of households sharing their account, 2015 vs 2016, Claro Video, Netflix, Win Sports Online, Vivo TV Fibra (VOD), Oi Pay
TOP 5 SVOD most used platforms, among those households that watch online content
TOP 5 TV Everywhere most used platforms, among those households that watch online content
Use of Legal and Illegal platforms; households using at least 1 legal/illegal platform; 2015 vs 2016; by age ranges
Non-OTT users; percentages and reasons
Viewing frequency: Netflix, Claro Video, Vivo TV Fibra; 2015 vs 2016
SVOD Market Size, 2015 vs 2016
SVOD Market Size, TOP 3 platforms (Win Sports, Netflix, Baby TV)

Netflix:

Platform recognition Latin America average
Brand awareness, active usage, free trial, non knowledge
Platform non recognition per country
Cord-Shavers, Cord-Keepers, Cord-Cutters, Cord-Nevers, how many of them use NETFLIX?
Latin America total amount of subscribers, per country
User profile (male, female), socioeconomic level, age ranges.
Account sharing per country, subscribers with and W/O account sharing
Most valued attributes
Latin American binge watching averages
Frequency of use

Latest news about OTT in Latin America

//

If you are interested in this report, you may also check our reports “Live Streaming in Social Networks” and “Live Streaming; today’s most beloved star“.

Reviews

There are no reviews yet.

Be the first to review “OTT in Latin America 2015-2016: market, consumption, perception”

Tu dirección de correo electrónico no será publicada. Los campos necesarios están marcados *

You may also like…