Netflix: statistics, KPI’s, subscribers, consumption habits and contents in Latin America

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This report gathers all the available data, in BB, about Netflix, the world leading audiovisual susbscription video on demand (SVOD) platform.

To achieve that we have compiled in a single report information originated in three of our market intelligence services: Multiscreens, Platforms & Contents (MPC), New Media Essentials (NME) y New Media Manifesto KIDS (MKIDS

Reporte sin cargo para suscriptores del BB-Store

Description

Publishing date: july 2016 // Countries covered: Latin América, Cuba, United States, Spain, Argentina, Brazil, Chile, Colombia, México, Perú, Venezuela // File size (KB): 6.700 // Deliverable format: .pdf // Pages: 45 // Subjects: Netflix, OTT, SVOD, Claro Video // Price in US dollars // Companies mentioned: Netflix, Claro Video, Win Sports Online, Playkids.TV, among others // The report is published in Spanish. Translation available by request //

Contents for Netflix report:

This report gathers all the available data, in BB, about Netflix, the world’s leading audiovisual subscription video on demand (SVOD) platform.

To achieve that we have compiled in a single report information from three of our market intelligence services: Multiscreens, Platforms & Contents (MPC), New Media Essentials (NME) y New Media Manifesto KIDS (MKIDS).

Variables contained in this report:

  • Worldwide service availability
  • Launch dates in different countries
  • Netflix’s main competitors in Latin America
  • Average user profile, by age, gender and socio-economic group
  • Amount of subscribers, by country (gross and net)
  • Account sharing percentages, by country
  • User profile, by age ranges
  • Hours spent watching online content, by week (Netflix and main competitors)
  • Amount of movies and series, by country
  • Amount of movies and series, by country, evolution between june 2015 and june 2016
  • Movies and series release dates, by country
  • Movies and series average IMDB user ratings (Netflix and main competitors)
  • IMDB user ratings’ statistical distribution and average user rating in relation to release date
  • Movies and series genres, by country
  • Netflix original content and content production strategies
  • Netflix original content list
  • Content distribution partnerships and local caches
  • Binge watching, by country, by age range
  • Movies offered simultaneously by Netflix and Claro Video
  • Series offered simultaneously by Netflix and Claro Video
  • Content renewal, between february and june 2016
  • Cord shavers, cord cutters, cord keepers and cord nevers among Netflix’s subscribers, by country
  • Most valued attributes, regional average
  • Usage frequency (times per week)
  • Non usage reasons, among kids
  • Daily usage time ranges, among kids
  • Kids consumption time, daily average, by country
  • Kids consumption time, daily average, by time ranges
  • Regional brand awareness
  • Service plans and pricing
  • Netflix’s income; 2015 estimation
  • UX / UI; main features summary table
  • Kids request for a specific platform or content to their parents

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If you’re interested in this report, and you need to know how we forecast the amount of subscribers in OTT’s, check out this report: ForecasTV.

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